Market: What Are The Definitions Of Discount Status Terminology?

Discounted: A product is discounted if the current selling price of any SKU is lower than the full price of that SKU, even if it is not the cheapest SKU e.g. If a size 6 dress changes in price from $70 to $50, the product will be marked as discounted, even if the size 12 option has a full price of $40.

First discounted: The date the product was first found to be discounted. You'll see this term used within Analytics (History & Statistics tabs).

Not discounted: If none of the SKUs for a product have seen a price reduction, then the product is not discounted. You'll see this term used within the control panel (Price & Status filter) e.g.

Average Discount %: The mean percentage that products have been discounted by across a retailer, brand, product type or assortment, according to the products in your workbook. You'll see this term used within Analysis (Strategy & Statistics tabs).

Current Discount % / Currently on Discount : The percentage of the assortment that is currently discounted across a retailer, brand, product type or assortment, according to the products in your workbook. You'll see this term used within Analysis (Strategy, Statistics & Discounts).

First Discount: The level of discounting tracked by EDITED the first time the price of a product was reduced. You'll see this term used in Discounts.

Deepest Discount: The greatest level of discounting that EDITED has tracked on a product. You'll see this term used in Discounts.

Discount %: The largest percentage difference between the full price and the current price for the SKUs that are listed on the retailer’s site at present. You'll see this term used within Products, and sometimes it is indicated by a red arrow icon e.g.

Price increased (vs. First Price) : These are products where the Current price is higher than the First price tracked by EDITED.

Price increased (vs. Previous Price): These are products where the most recently tracked Current price is higher than the last seen Current price before it. In this case, the Full price will adjust to the new higher price. This may include products that have seen a true increase from the initial launch price, or products that return to a higher price following a temporary discounting period.

Advertised discount %: The percentage difference between the advertised previous price* and the product’s current price. You'll see this term used within Products and the control panel (Price & Status filter and Discount Analysis).

Average advertised discount %: The average percentage a product is merchandised as being discounted by. You'll see this term used within Analysis (Statistics & Strategy tabs).

Advertised as discounted, %: The percentage of products in the workbook that have an advertised discount*. You'll see this term used within the control panel and Analysis (Statistics & Strategy tabs).

*The price that the product is listed as being previously sold at, on the retailer’s website, regardless of whether EDITED saw the product sold at that price.