Analysis Types: Dashboards
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      3. Analysis Types: Dashboards

      Digital/Omni: How Do I Use Order Waterfalls?

       

      The Order Waterfall visually deconstructs the order process and calculates the Net Order Value. 

       

      What Is Net Order Value?

      EDITED defines Net Order Value as the value of placed orders net of declines, cancellations and returns.

       

      How to Navigate to Order Waterfall

      • Select Dashboards from the left-hand navigation panel. 
      • Click Order Waterfall. 

       

      How to Use Order Waterfall

      The Order Waterfall has been designed to allow retailers to trace poor net sales performance to various factors, including returns or unshipped orders. 

      To read this graph, focus on the Sales metric, then look left to see the total order value without promotions or markdowns. 

       

       

      Looking right from the Sales metric, you can understand what downstream impacts can affect the total sales number.

       

       

      The red and green borders on the metric represent positive or negative change compared to period B. 

      • Click on any metric, e.g., Orders, for a Metric Detail Tab detailing what drives individual performance.

      A side Metric Overlay panel will appear, including the following information. 

      Topline Metrics

      • Value for Period A.
      • Value for Period B & % change.
      • Value for Last Year & % change.
      • Value for Target & % change.

       

      • Line Graphs: Trend & Prediction performance and fluctuations over time.

       

      • Analyze: Positive, Negative, or Mixed Drivers that impacted the metric.

       

      • Act: To drive action, include a hyperlink to the most relevant Decision Tree report, e.g., Operations Opportunities.

      The waterfalls represent how each metric would ultimately positively or negatively impact net order value. 

      Green = the metric that would positively contribute to the net order value.

      Red = the metric that would negatively contribute to the net order value. 

      The Order Waterfall begins from the left with the default metric, Full Priced Order Value. Price Markdown Value and Product Promotion Cost are presented in red, as you would subtract these numbers from Full Priced Order Value to reach the total Sales number.

       

       

      Order Waterfall Customization Options

      • Click the Compare to Period B dropdown to compare to the B period selected on your calendar or view the metrics over a 4- or 13-Period Average.