-2.png?height=120&name=EDITED%20Logo%20Dark%20-%20Color%20(1)-2.png)
Content Opportunities is one of the six types of Decision Trees and is available in the Web instance only.
It is split into three Content Opportunity types.
- Browse: identify pages with Low, Moderate, and High page views and the causes of this.
- On-Site Search: identify opportunities in search terms used across the site that have generated a sales score equal to 0 and greater than 0.
- Marketing: identify pages with Low, Moderate, and High entry page views and the causes of this.
Use the title dropdown arrow to select either Browse, On-Site Search, or Marketing.
- Click the Tree icon at the top right to select the Opportunity type of choice.
Or you can use the title dropdown arrow to either;
- Select any of the three types: Browse, On-Site Search or Marketing.
How to Use the Content Opportunities Chart
Once you click into the tree icon, you are presented with an overview page formatted as a flow chart.
The box at the top of the flow chart summarizes the overall number/value of pages or search terms. Use Settings to change the metric as needed.
- Click the + icon in the bottom right of the box to dig deeper into any sub-section and navigate to specific opportunities.
In this example, clicking Moderate Page Views would take you to a list of further sub-sections showing which pages have moderate or high exit and entry views.
- Click the + icon in the bottom right of the box to dig deeper into any sub-section and navigate to further opportunities e.g High Exit Views.
How to Use the Content Opportunities Grid
Click on any sub-section to analyze the specific pages within it.
You will be taken to a grid format, which lists all of the pages that fit the criteria of the sub-section, for example, pages that have Moderate Page Views and High Exit Views.
This grid will include columns of default metrics eg. Exit Page Views and the Peer Percentile metrics too, e.g Exit Page Views (Peer PCTL).
The Peer Percentile comparison value identifies where the pages sits relative to its category peers. For example, a page in the 8th percentile in terms of the Exit Page Views metric suggests that 92% of other pages in its category have higher Exit Page Views.
- Hover over the information icon at the top of your page to see the criteria that all pages listed need to meet.
How to Amend or Add Metrics & Fields
- Click Edit Grid.
- Click Add metric/field.
- Use the search bar to add additional metrics or fields needed in your analysis, e.g., Bounce Rate. Any selected metrics will then appear in the right-hand column.
- Click Add.
- Click Apply to save the changes and/or additions.
- Using the drag-and-drop icon, you can organize the order in which the metrics or fields appear in your table view.
- Click Apply.
You can also add a field or metric by hovering over the right-hand side of any column in the table.
- Click the arrow.
- Select Insert New Field/Metric and select and add the metric or fields of choice.
How to Add Timeframe Comparisons
Add columns with comparison timeframes to track positive and negative changes to metrics over time. You can add these comparisons in bulk or individually.
To add a timeframe comparison to all metrics in bulk:
- Click Edit Grid.
- Select the Compares dropdown.
- Click the + next to the comparison timeframe required.
- Click Apply to save the timeframe comparison changes.
To add a timeframe comparison to individual metrics:
- Click the arrow next to the metric.
- Select the timeframe comparison; this will then move to the right-hand column.
- Click Insert X Columns to add this time comparison.
- Click Apply to save the timeframe comparison changes.
How to Add Filters in Content Opportunities
You can add filters to your analysis to refine the list of pages on which to take action within Opportunities.
- Click Edit Grid.
- Click Add Filter.
- Click the first dropdown to select a filter field or metric, e.g.,
- Click the second dropdown to select a rule, e.g., Is or Is Not
- Click the third text box to add the specific criteria of the filter that you want to apply, e.g., Dresses.
You can click the search button under the text box to get a predefined list of all the possible filter criteria you could apply. Once you have selected your criteria, ensure you click Add Selected.
- Click Add filter to save.
Additionally, you can add filters within the table itself by hovering over the right-hand side of any column header.
- Select the appropriate rule from the dropdown.
- Click the text box to type the specific criteria of the filter that you want to apply, e.g., Dresses.
- If you click on Advanced Filter, you will be taken back to the edit grid function.
How to Sort Columns in Content Opportunities
Sort the columns by ascending or descending.
- Hover over the right-hand side of the column header that you want to sort on.
- Click Sort Ascending or Sort Descending.
- Click Remove Sort to undo the sort on that column.
- Click Reset Sort to reset back to default.
You can favorite this view by clicking the star icon next to the summary page title. Once favorited the star icon will turn blue. This favorited page will appear in your myDNA homepage.
