Digital/Omni: How Do I Use Action Impact?

 

Action Impact consists of two analysis tool types: Product Profit Impact and Product Demand Impact.

 

Action Impact measures the difference in profit or sales based on what would have occurred if an action had not been taken. To do this, EDITED observes actions that have happened, e.g., has the average selling price of an item changed? If this action has occurred, then EDITED will estimate the impact on Profit or Demand (sales).

 

How to Navigate to Action Impact 

• Select Opportunities from the left-hand navigation panel. 
• Click Action Impact.
• Click Product Profit Impact or Product Demand Impact. 
  
  

 

How to Use Analysis Controls in Action Impact

Action Impact Tabs

Both Product Profit Impact and Product Demand Impact include four tabs. 

• Overview: a summarization of the data points.

• Price: Price actions are observed when EDITED identifies that the average selling price has changed by at least 3%. 
• Availability: Availability actions are observed when no price change actions have been observed and SKU Availability changes by at least 3%.
• Exposure: Exposure actions are observed when EDITED identifies that the relative percentage of category product views has shifted by at least 3%.
  
  

 

EDITED identifies winning and losing actions across price, availability, and exposure. 

For example,

• Did we increase sales by changing the average selling price? 
• If we increase the availability of an item, did we increase efficiency? 
• If we shift exposure, did we shift views away from below-average performance styles?
  
  

Action Impact Analysis Views

You can visualize the Action Impact data in various formats within the Price, Availability, and Exposure tabs.

 

Quadrant View

 

 

Shows how many products benefited and didn’t benefit from the actions. It also communicates the degree of action success or failure via the estimated impact on profit or sales.

 

 

Grid View

 

 

Shows item-level detail highlighting an action's impact on a specific product. It surfaces whether the action worked and whether similar actions should be taken.

 

 

You can use the filtering functionality in the Grid View. You can choose to; 

• Click Clear All Filters to delete the applied filter. 
• Select Edit Filter to amend or add additional filters to surface specific products/items.
  
  

 

 

Bubble Chart View

 

 

A chart highlighting outliers regarding positive or negative metric changes.

The Y-axis shows positive profit or demand change in green and negative profit or demand change in red. 

The X-axis shows the metric change, such as the product profit/view. The more to the right, the larger the increase, and the more to the left, the bigger the decrease. 

 

 

Like Grid View, you can use the filtering functionality in the Bubble Chart view. Choose to; 

• Click Clear All Filters to delete the applied filter. 
• Select Edit Filter to amend or add additional filters to surface-specific products/items.
  
  

 

Product Card View

 

 

Like Grid View, the product card view shows the individual impact of specific items with the addition of product images.

 

 

The Product Card View also includes the ability to use the filter functionality, as in the Grid and Bubble Chart Views. 

Amend the three data points included on each product card by selecting the preferred impact metrics via the dropdowns.

 

 

You can amend the metrics you have available by selecting the sort icon. 

• Click the Sort Icon

 

• Select the Edit Columns tab. 
• Click the checkbox next to the metrics you want to include in your analysis. 
• Click Apply to save.
  
  

 

Sort the items that are visible within the Product Card View by selecting the sort icon. 

• Click the Sort Icon
• Select the Sort & Group tab. 
• Select Add Column. 
  
  

• Click the first dropdown to select what to sort your analysis by e.g., Views, Sales, or even Product Name.
• Click the second dropdown to select Descending or Ascending.
  
  

• Click Apply to save.

Like the previous view types, you can use the filtering functionality in the Product Card view. You can choose to; 

• Click Clear All Filters to delete the applied filter. 
• Select Edit Filter to amend or add additional filters to surface-specific products/items.