Digital/Omni: How Do I Read The Data In Charts?

There are three types of Charts Available:

• Column Chart
• Bubble Chart
• Trend Chart

When the chart feature is open, as highlighted in the image above, users can switch between the charts using the icons located in the top left corner.

Column Chart

When users open the Charts view, a column chart appears by default. The only exception is when a user has selected 1000+ data types.

• Hover over each column in the chart to see the exact data value.
• Up to two metrics can be selected to analyze at one time (this will populate an additional line overlaying the chart).

• Y-Axis: Data Value Metric.
• X Axis: Data Type (eg, Categories, Gender, Consumer Groups, Age).

Bubble Chart

The default chart if you’re looking at 1000+ values. 

• Hover over the bubble to see the exact values.
• Two value metrics on the X and Y axes are added as default.
• Metric size can be added as an additional metric.
• Click and drag around bubbles to zoom in.

Trend Chart

Toggle to the Trend Chart to view data over a selected period.

• It defaults to 13 weeks, the maximum period that can be analyzed.
• Week periods can be customized.
• Two value metrics are added as default: one on the X-axis and the other represented on the dotted line.
• Hover over each shaped nodule to see the exact values.