API Overview

API: Why Use An API?

Customers utilize our APIs for various purposes. Here are some of the main ones.
    • Efficiency - For repeated processes, such as monitoring market pricing or competitive assortment, the API can power automated workflows within your business.
    • Innovation - competitive data can be a powerful component for modeling and data science work.
    • Unique use cases - occasionally there is a case that is not well suited to the UI. Some examples might be analyzing untranslated data, original currency, or text changes over time.

The API does require more specialized effort on your side compared to the UI, which is why it’s best suited for teams with a technical partner in place.